Compared to a BAU ads, partnership ads:
Reach 66% more new users (Source: Meta internal data, Dec 2025)
Drive 53% higher CTR and a 19% reduction in Cost Per Action (Source: Meta internal data, Feb 2022) Drive 71% on brand lift.
Paired with BAU ads they can drive up to 50% more sales and 19% lower cost-per-acquisition (Source: Meta internal data, Jan 2025)
How to update this block.
1. Clone this Module (Bio #1). You'll need to clone one for each of your speakers.
2. Rename each clone to correspond with a speaker's name. Then fill in the bio information for each.
3. Hover over the "+" button and click the link icon.
4. In the second dropdown, make sure the "Link To" section is selected to "Open Module (builder)".
5. In the last dropdown, find and link the corresponding speaker bio.
